My approach is hands-on and human. I believe the best commercial results happen when strategy and culture align; when teams feel supported, retailers feel heard, and brands stay true to their purpose.

Whether stepping in as an interim leader or guiding a project as a consultant, my focus remains constant: creating structure where there’s uncertainty, and confidence where there’s change.

I bring clarity to complexity, build trust across teams and partners, and create calm, structured growth. Because success isn’t only about what you sell — it’s about how you build, lead, and sustain.

Experience that blends strategy, empathy, and real-world perspective.

Over the past two decades, I have led commercial sales and brand development across some of the world’s most inspiring beauty and wellness houses, from established luxury icons to fast-growing challenger brands.

My career has included senior roles at Estée Lauder Companies and Clarins, where I built and managed high-performing retail partnerships, guided teams through periods of transformation, and delivered sustainable growth across complex markets.

Alongside my corporate journey, I also spent eight years running my own beauty business; an experience that deepened my understanding of entrepreneurship, customer connection, and the human side of leadership.

This combination of strategic corporate expertise and entrepreneurial insight allows me to bring a grounded, pragmatic perspective to my consulting work.
I understand what it takes to balance ambition with empathy, growth with purpose, and commercial focus with well-being.

Today, through Lykke & Lumen Consulting, I help brands and leaders find clarity in complexity; aligning purpose, people, and performance to create calm, sustainable success.

I look forward to connecting.

Warmly,
Marie-Louise